1. Business Context

La Perfumaria is a boutique fragrance brand blending artisanal perfumery with contemporary elegance. Although the scents were well-crafted, the brand lacked a distinct identity that could command higher margins or create emotional attachment.

2. Strategic Challenge

In a market saturated with synthetic storytelling and generic packaging, La Perfumaria struggled to convey the depth and uniqueness of its products. The challenge was to transform the brand into a sensorial experience — not just a collection of perfumes.

3. Diagnosis and Direction

Applying the NAVE method, we uncovered:

• Business: Artisan perfumery with untapped emotional and aesthetic potential.

• Audience: Consumers seeking exclusivity, sophistication, and connection through scent.

• Value: Story, ritual, sensory memory.

• Essence: Fragrances that speak without words.

The strategy was to elevate the brand from a product line to an olfactory narrative — where each fragrance becomes a portal to memory, mood, and self-expression.

4. Transformations Delivered

• Brand storytelling aligned with the emotional language of scent — more poetic, less technical.

• Visual identity refined: elegant serif typography, tactile materials, soft color palette.

• Packaging and experience redesigned to create moments of pause, intimacy, and ritual.

5. Perceived Impact

• Increase in average ticket due to higher perceived value.

• Customers described the brand as “aesthetic,” “unique,” and “memorable.”

• New positioning allowed access to premium retail channels and curated concept stores.

6. Final Punchline

We turned La Perfumaria from a perfume brand into an emotional archive.